Hi Harrison,

We didn’t include the costs of Analytics 360 indeed (we probably should have mentioned it though). These costs are managed by our Analytics Team; other teams just use the data and pay for its own usage (the ones we mentioned in this post), not for the tool itself.

Not sure how much it costs ($150k seems way more expensive than we actually pay but I don’t know this value for sure) nor the quotas for minimum hits but after we evaluated all available tools in the market and also the possibility of implementing a home brew system we’ve chosen for now to stick to GA.

Maybe there’s the possibility of using the free version of GA and installing some sort of paid upload to BigQuery; probably Google’s sales representatives can better inform on this one.

Any questions just let us know :)

Will